Alex Olten is a creative director, designer and filmmaker born in Barcelona, a city that shaped her instinct for light, rhythm, and atmosphere. Her work carries a quiet sense of movement, informed by living and creating across cultures, and guided by an eye that balances restraint with emotion.
She found an early outlet in fashion, creating editorials for titles such as Vogue, Glamour, and Numero. There, she honed a visual sensibility where texture, narrative, and mood feel inseparable—images that don’t simply illustrate a story, but inhabit it.
That same sensitivity led her into music, directing visual work for artists including Naty Peluso, Manuel Turizo, and Morat. In these pieces, sound and image meet without hierarchy, each amplifying the other.
She found an early outlet in fashion, creating editorials for titles such as Vogue, Glamour, and Numero. There, she honed a visual sensibility where texture, narrative, and mood feel inseparable—images that don’t simply illustrate a story, but inhabit it.
That same sensitivity led her into music, directing visual work for artists including Naty Peluso, Manuel Turizo, and Morat. In these pieces, sound and image meet without hierarchy, each amplifying the other.
